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Auckland motels


 Jacer Limited
 38 Karaka Park Place,
 Glendowie, AUCKLAND
 Phone: (09) 585 0260
 Fax: (09) 585 0260
 Mobile: (021) 433 417

 E mail:andrew@jacer.co.nz
 E mail:erin@jacer.co.nz

What have we done for our clients?

Since its inception in 1998 Jacer has successfully completed a wide and diverse range of projects and roles. In many cases synergies become apparent between diverse clients because the underlying issues and market dynamics have many similarities. Most of these project have led to ongoing relationships.

Please note: That while many of these projects and roles started out as one thing our continuous analytical and pro-active thinking usually leads to other matters being successfully undertaken for the client. From this ongoing relationships are built.

For thumbnail descriptions of a selection of these of projects and roles please email us andrew@jacer.co.nz

Mainly Marketing Matters

* Preparing a detailed marketing plan with appended budgets, action steps, etc for a retail client considering a large sponsorship proposal. The plan was successful. The overseas supplier agreed to fund half of all the direct costs. The exposure directly created new business opportunities in excess of $800,000.

Acting as a mentor and advisor to a new "first" business, assisting develop marketing and distribution strategies. These strategies have been refined each year enabling the client achieve over 50% growth in the first two years and 120% over 4 years.

Investigating new opportunities for a "new" business client to enable diversification from a single source of revenue. Assisting the client undertake public relations meetings, working with third parties to explore and develop the framework for these new products, etc.

Assisting a client scope the market possibilities of a new product, devising highly successful data gathering process from the target market (we achieved an 87% response from a mail out), assisting with the development of a pricing model, etc. This project is continuing.

Advising a premium niche retailer on a client loyalty scheme and ensuring potential pitfalls are recognised.

Ongoing work with several clients to enable them to effectively grow their customer data bases. This is enabling them to better use email and their web sites as additional marketing tools, etc.

Advising owners of a wine company of risk mitigating strategies and working with other advisers to complete the plan. This was extended into advising on pricing strategies of the product range. The results were significant increases to the gross margins, cementing the brand in its proper place in the market and the creation of financial reserves to offset future cyclical events.

Consultancy Outcomes

* Acting as the independent non-executive chairman for a business with diverse owner/management interests, instituting the habit of "formal" monthly reporting and meetings. We developed and implemented key performance indicators.

Conducting a series of assessments of possible acquisitions to determine growth and opportunity prospects, the degree of synergy with existing products, and the value which could be added to net worth. From the information obtained the Board were able to make an informed decision as to whether it is worthwhile proceeding to negotiations and due diligence. A series of due diligence processes were then successfully completed.

Determining the ability of a diverse tourist activity company to embark on major capital works in a new market, considering their limited resources and the logistics of undertaking construction work with their own staff in the off season.

Assisting a retail/wholesale business with high growth prospects assess future staff requirements including the sequence and timing of appointments, draft job specifications, work schedules, advertisements, and employment contracts.

Working closely with other advisors to assist a client value a minority interest and devise an acquisition strategy which did not have negative tax consequences.

Reviewing the risk exposure of a service agency undertaking contractual support services to its members, making recommendations and advising of control processes.

Acting as a board member of a high growth entrepreneurial business (a national brand leader) expanding aggressively into new offshore markets. Currently preparing a plan to bring in external equity capital. Provided significant input into the "Information Memorandum".

Advising a diversely owned business of a new risk mitigating strategy of ownership and governance involving family trusts, a new board structure and the establishment of a management services entity.

Acting as Chairman of a "Strategic Planning Committee" formed to determine the present and future information requirements of a high growth IT reliant company to enable it to reach informed decisions as to staffing, budgets, software specification and timetable.

Providing independent advice to trustees to assist them settle and sell various assets to beneficiaries in an equitable manner after considering the needs of the life tenant and all beneficiaries.

Assisting a client trust invest proceeds from the sale of a business, looking at the range of options, meeting with investment analysts and advising trustees.

Assisting and advising client on the various aspects associated with the acquisition of new premises for the company, including a shareholders agreement to protect the parties.

Review a family business, devising risk management strategies, identify and quantify multiple income streams for the trusts and individuals.

Develop a strategy and risk analysis enabling a franchised business negotiate with the franchiser, develop critical KPI's to monitor business growth and profitability, etc.

Negotiations Undertaken

* Advising a rural primary production business on the planning process necessary to enable the working proprietor to eventually sell the assets in a manner which preserves cash flow to the conclusion of operations. Successfully acting as advocate for this client at statutory hearings.

Devising at extremely short notice a negotiation strategy for a client with a potential purchaser resulting in a significant increase in the price offered. This was after the parties had already reached agreement.

Successfully assisted in the preparation of a high value specialist business for eventual sale by implementing appropriate structures, preparing a detailed information memorandum supported by projections, negotiating with interested parties and achieving results well in excess of the client's expectations.

Assisting a client successfully divest a major "branch" of their business and address the resulting impacts on the residual operation. This has seen significant increases in profitability and reduction of stress.

"Personalised consultancy delivered with passion!"